Test your value proposition before entering a new market

Customer discovery for B2B product teams

New industries bring different priorities and decision logic. For product teams preparing to launch in a new market, the challenge is understanding whether the problem matters to the customers they want to reach and how those customers view the value proposition. Virtual Customer helps B2B product and innovation teams explore customer needs, test assumptions and compare stakeholder perspectives through structured conversations with realistic virtual customers.

Start with your product or idea and who you need to understand

Describe the product or service you are developing, the problem you want to solve and the value you believe it creates. Choose the relevant industry, market, company size and customer stakeholder roles. Whether you are introducing a new product or bringing an existing offer to a new market, start with the people whose needs, priorities and decisions you need to understand.

Build the customer’s business world and role

AI agents research the context and build the customer’s business world and role. Generic AI can role-play a customer. Virtual Customer models the business world and role behind each conversation, making responses richer and more consistent. In 15–20 minutes, you get actionable feedback in an ongoing text or voice dialogue, grounded in the context you need to explore.

Explore the problem and test your value proposition

Use the conversation to explore the problem before presenting your solution. How is the customer handling it today? What makes it a priority? What would have to change for them to consider a different approach? Then introduce your value proposition and explore how they view the offer, what raises questions and what could prevent adoption. Follow up on the reasons behind their responses to understand the decision logic, not just the initial reaction.

Compare B2B stakeholder perspectives across markets

Several customer stakeholders can view the same product or issue differently. Create virtual customers for different roles in the same business context and compare how, for example, a CFO, CTO and business lead see the problem, the proposed value and the practical implications. Explore how those perspectives change across markets or industries. Use the differences to challenge assumptions earlier and sharpen the value proposition you take into your next market test.

Build shared learning as your product evolves

Because conversations and context persist, your team can return to the same virtual customers as the product and proposition evolve. Build on what you have learned, revisit objections and compare new directions from early exploration and shaping through product development, go-to-market and scaling. Bring the resulting questions into real customer conversations before major investments or critical decisions. Faster, repeatable customer learning helps teams reduce guessing and make better product decisions.