ABOUT US
Based in Stockholm, we help teams sharpen their customer discovery and pressure-test new ideas across every stage of product development and market entry.
We do this by reducing the guesswork: using realistic, AI-powered Virtual Customers to get you high-quality feedback in hours.
Meet the Founders
Anders Jacobsson
Co-Founder, Product Discovery Expert
Product Discovery Expert, AI Innovator, Group Director of User Experience at Dun & Bradstreet / Bisnode, Telia, and an innovation & product design consultant.
Fredrik Ring
Co-Founder, Serial Entrepreneur
Serial entrepreneur, Advisor, and board member. Previously Global Head of Customer Insight at Logica (now CGI), Head of Tieto Data Incubator Sweden, CEO of Avega Group, and Division President at Nexer (AI, analytics).
Our Vision
Enable anyone to ideate and validate like the top-1% of innovators
